Data: Retail’s most important inventory.

How retailers are using cross-channel information to personalise customer experiences.

People are spending more time than ever consuming content and shopping online. Most companies rely on the accessible ease of third-party cookies to understand and engage those customers – an Adobe survey revealed that 60% of personalisation use cases depend on them. But with growing concerns about privacy and how customer data is used, third-party cookies are being phased out on a larger scale in the browser industry. By the end of 2023 Google will phase them out from Chrome, which accounts for more than two-thirds of the web browser market.

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