Are you paying a tax on growth? The old model of transactional data acquisition—relying on legacy brokers and restrictive revenue-share agreements—is now a costly liability. With privacy regulations tightening, and walled gardens hoarding insights, the data playbook that once fueled growth now actively erodes your margins and exposes you to compliance risk. High-quality data is simply too expensive and difficult to acquire the traditional way.

The solution isn’t a cheaper broker; it’s collaborative data: the strategic, privacy-preserving exchange of anonymized data within a data co-op. By contributing your platform’s data exhaust, you gain access to a rich, multidimensional dataset that’s impossible to build or buy alone. This shift from transactional data rental to co-investment builds a defensible competitive moat.

What You’ll Learn in This eBook:

• Why the legacy data broker model is an unsustainable “tax on your growth” and how to shift to a profitable, predictable, co-investment data strategy.
• How to achieve hyper-personalization and audience expansion in the post-cookie, post-rev-share world.
• The 5-step Collaborative Data Playbook for implementing this advantage using the 5×5 Data Co-Op, complete with built-in compliance and governance frameworks.