It’s one of those weighty business decisions with make-or-break consequences: should we build our own solution, or buy something off-the-shelf?

Getting this decision wrong not only wastes precious resources – both time and money – but also grinds your growth to a halt. It’s simply a decision where you can’t afford to make a mistake. This question is particularly important when it comes to Revenue Operations (aka RevOps), the people, processes and technologies that govern your go-to-market (GTM) motions. RevOps sits at the center of an organization’s GTM strategy, and when it stalls, so does that company’s ability to grow.

Download and read this eBook to find out if you should “build or buy?”.