Creating a compelling business case for eCommerce integration
The global growth of eCommerce has shifted attitudes towards digital modernization across a breadth of B2B industries. In 2018, B2BecNews conducted a survey of 218 manufacturers, wholesalers, and distributors.
While 61 percent of manufacturers and 38 percent of wholesalers were not transacting online, 75 percent of these surveyed firms were planning to launch their own eCommerce platforms within two years.
Organizations resistant to eCommerce integration are doing themselves a disservice. The alternatives are expensive, counterproductive, and place them behind competitors actively adopting new technologies. Communicating the value of digital commerce to key decision makers requires a persuasive case appealing to business factors including strategic outlook, cost-savings, and revenue growth.