“Advisors Need a Human Advantage in an AI World”
Stalled organic growth and on-edge clients underscore the need for advisors to revisit and reshape their value proposition. Access this interactive eBook to learn how financial advisors can enhance their human touch using AI for a competitive advantage.
The recent widespread availability of generative artificial intelligence (AI), used in platforms like OpenAI’s ChatGPT and Google’s Bard, comes at a pivotal time for the wealth management industry. An article published by ThinkAdvisor finds that 57% of financial advisors are now using some version of AI, or are at least interested in experimenting with ChatGPT or other generative AI tools.
Against a backdrop of change, this interactive eBook explores the thoughts of three industry experts about the impact of AI on the competitive landscape and marketing strategies that work in today’s financial environment. Access the interactive eBook and learn about:
The competitive landscape and AI
Integrating AI while doubling down on the personal interaction
Enhancing the human touch with AI
Marketing in today’s AI moment
Key takeaways including AI opportunities available to advisors now