The year 2021 marks a new era for retail and ecommerce. The pandemic drove a massive shift in almost everything digital, and while 2020 will remain an anomaly in terms of the frenzied pace of adoption, consumers’ new behavior is here to stay. Over the next five years, digital activities will continue growing from today’s accelerated base.

Starting this year, Insider Intelligence will dedicate more analysts to the increasingly digital world of shopping, expanding our coverage of the most significant retail trends, providing greater breadth and depth to our retail and ecommerce forecasts, and offering a growing list of key performance indicators (KPIs) and benchmarks.