PWAs for retail

With changes in shopper habits accelerated by the coronavirus pandemic, retailers need to look at how to best serve these changing needs – making their online operations more flexible and able to accommodate rapid changes in use: more mobile, more social and more multi- and omni-channel.

This has put progressive web apps (PWAs) back on the agenda. First mooted by Steve Jobs in 2009 and picked up and developed as a concept by Google, they have seen some early-days interest. The pandemic-driven shift in consumer behaviour now makes them more important than ever and something that retailers are keen to get to grips with.

Read this eBook to understand what PWAs are, what they can do, why they are important and, on a practical level, how to deploy them.