Generative AI is no longer optional in retail lending; it’s a competitive necessity. This report reveals how lenders are investing, the biggest barriers to adoption, and how to implement a winning strategy to stay ahead of the competition.

The GenAI revolution is transforming retail lending, but the window for gaining a competitive edge is narrowing. A new survey of U.S. lenders shows that while 83% are increasing GenAI budgets, only 11% feel they are ahead of the competition.

This report provides the critical insights to guide your move from experimentation to strategic implementation, ensuring your investments drive real business value.

Download this report and you’ll learn:

• Why enhancing customer experience is the top driver for GenAI investment
• How to overcome the biggest barriers, including security and risk concerns
• Where lenders see the greatest competitive advantage from GenAI
• Key strategies for successful, purpose-built GenAI integration

Offered Free by: Zest AI