The “Omni” in Omni-Channel Performance

Within the past five years, consumer demand for fast and free delivery, enablement of store networks as fulfillment centers, and subsequent margin pressures have rendered most of that knowledge obsolete. What matters is whether or not your associates are able to ensure that promises to the customer can still be fulfilled. A comprehensive view of the customer — complete with preferences, tendencies, and order and communication history — is critical to the process. Our technology uses machine learning to consider every fulfillment option while simultaneously evaluating product performance, geographic implications, financial costs, operational costs and customer satisfaction to choose the most profitable option to meet the customer promise.