To thrive—even to just survive—in today’s hyper-competitive environment, businesses need actionable customer insights, faster product innovation, and disruptive business models. These three ingredients are deeply interdependent. Knowing one’s customers drives product innovation. Fast-paced product innovation enables disruptive business models. Disruptive business models delight customers in unanticipated ways, change lives, and ultimately produce wildly successful enterprises.
Read on for the latest insights from organizations at various stages of digitizing their businesses and realizing myriad benefits, including faster product innovation, smarter decision making, and delighted customers.