Brand Loyalty in the Age of the Digital Economy

That is why Ping Identity commissioned this global survey of consumers to better understand the changing sentiments around digital experiences, brand trust and loyalty, behaviors and attitudes towards security, authentication and fraud, as well as digital wallets and the use of decentralized identity.

What we found is that consumers value a seamless, easy-to-use, and secure digital experience. A staggering 60% of consumers say they have stopped using an online service due to frustration with the login process, and 65% would switch to a comparable brand if it offered passwordless authentication. Negative digital experiences clearly irritate customers and cause distrust for the brand.