Google is no longer king. A confluence of events relating to privacy, the elimination of third-party cookies, a shift toward event-based models, and the sunset of GA Universal have left GA customers wondering what’s next. A growing number of customers are turning to Amplitude to help address their needs.

In this guide, you’ll learn:

• How Amplitude and Google Analytics compare
• Understand the pitfalls and gaps within Google’s solutions
• Why an all-in-one solution like Amplitude makes sense for your team

Uncover the top 10 reasons leading organizations choose Amplitude over Google Analytics.