Software-as-a-service (SaaS) is everywhere and makes up a constantly changing and increasingly competitive landscape. That’s the world enterprises operate in — spoiled for choice but potentially paralyzed by too many options and rising complexity.

As of 2021, the average enterprise has 364 SaaS apps, according to Productiv data. This is an opportunity for B2B SaaS companies to stand out. Why should an enterprise select your solution from all the other apps out there?

A competitive edge comes not only from a SaaS company’s deep understanding of enterprise needs but also from their ability to showcase their readymade differentiators.

Customer identity management, access control, and the underlying security considerations of identity are critical areas for clear differentiation.