Retailers experienced an era like no other when COVID-19 spread worldwide. Shopping switched from in-store to online nearly overnight. The supply chain experienced unprecedented upheaval in product availability and pricing, and purchasing patterns reshuffled product category priorities. Brands had to quickly shift their operations to serve customers and protect revenue in a time of deep uncertainty.

Read on to learn some of the core ways retailers can pivot to meet the new realities. The right reinvention approach will encompass many different factors, but this core set of elements provides a useful roadmap to success in the new retail era.