WisdomInterface
WisdomInterface
April 21, 2022
1 min read

eBook: 3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-based Marketing are clear, so what’s holding B2B professionals back?

While B2B research suggests, organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including:

  • Poor account selection process
  • Inadequate contact inventory within the universe
  • Wasteful technology and service spending

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    Xcellent Insights is a futuristic market intelligence firm, headquartered in New York, US that focuses on providing strategic market insights. We offer a plethora of data-centric research reports and consulting services to help customers expand and explore their business strategies, obtain clarity about current business trends and future development, and attain substantial growth. Our portfolio of services includes syndicated and custom research reports driven by end-to-end market research and market intelligence studies.

    What We Do

    We strive to offer the best market research and consulting services to our customers that will benefit them in making informed business decisions. We provide an extensive list of market research titles falling under various industry categories such as consumer goods, food, and beverages, automotive, healthcare, and chemicals, covering latest and trending market insights. Through our services, we aim to connect an organization’s goal with lucrative outcomes globally.

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