IDC predicts that in the next three years, 60% of the world’s top companies will use analytics and generative AI to let customer create their own experience journeys. Are you ready for a choose-your-own-adventure CX?

Based on a survey of 1,000 CX professionals, this new IDC White Paper, sponsored by SAP, “Providing a Differentiated Customer Experience in a Rapidly Changing World,” outlines exactly how your peers are working to overcome the obstacles created by a new era of customer experience—including how they choose the right partner to tackle the challenges of a dynamic marketplace buffeted by the breakneck speed of technology.

Don’t wait, download this new study today and find out how to get ready for the future of adaptable, insightful, intelligent customer experience.