Build your cross-channel marketing strategy

At Dotdigital, we know cross-channel marketing works. That’s why we’ve compiled this playbook. It guides marketers like you through all the channels that can make an impact to the customer journey. It also helps you craft a cross-channel strategy that works.

• The pros and cons of each marketing channel
• The types of messages and content best suited to each channel
• How to integrate the channels into a cohesive strategy