Why Read This Report
In our 23-criterion evaluation of digital intelligence platform providers, we identified the nine most significant ones — Acoustic, Adobe, Cxense, Evergage, Google, Mixpanel, Oracle, SAS, and Sitecore — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals select the right one for their needs.
Key Takeaways :
- Adobe And Evergage Lead The Pack.
- Performance, Profile Data, Web Analytics, And Recommendations Are Key Differentiators.
- Modern, real-time engagement data management.
- An array of engagement analytics beyond those for traditional digital marketing.
- Optimization techniques informed by data, analytics, and machine learning.