The Forrester Wave™: Digital Intelligence Platforms, Q4 2019

Why Read This Report

In our 23-criterion evaluation of digital intelligence platform providers, we identified the nine most significant ones — Acoustic, Adobe, Cxense, Evergage, Google, Mixpanel, Oracle, SAS, and Sitecore — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals select the right one for their needs.

Key Takeaways :

  • Adobe And Evergage Lead The Pack.
  • Performance, Profile Data, Web Analytics, And Recommendations Are Key Differentiators.
  • Modern, real-time engagement data management.
  • An array of engagement analytics beyond those for traditional digital marketing.
  • Optimization techniques informed by data, analytics, and machine learning.

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