The 13 Providers That Matter Most And How They Stack Up
Digital commerce has seen considerable changes over the past few years. As headless vendors have gained more mainstream adoption, B2B businesses have sought solutions that do more to manage a rapidly evolving market. Legacy solutions have worked toward keeping pace by becoming more open, more deeply integrated, and less monolithic.
The 2018 Forrester Wave™ for this category called out the investments that vendors were making to improve upgrade cycles and move to cloud. Vendors have also made widespread acquisitions to build out complete suites. They are now making the next evolutionary strides as they open their platforms to tight integration of other functions of a commerce suite — even to solutions from competitive vendors.
Some B2B businesses still value the ability to find all functions under one banner. However, more are opting to assemble a suite of best-fit solutions tailored to their needs, regardless of vendor, enabling these B2B businesses to seek out exactly what they need to efficiently manage their digital businesses.