At an astounding 50% year-over-year growth, Snowflake regularly forms new sales teams, launches new products, and adjusts their methods of funneling demand.

With this rapid growth, Snowflake’s revenue teams need an adaptable, yet robust tool that will both support and scale their account-based marketing (ABM) plays. Capitalising on the power and flexibility of LeanData’s Revenue Orchestration platform, Snowflake was able to execute plays and “tactical strikes” to support more than 20 ABM marketers and 250 SDRs, providing rich context and achieving each outcome by automating every go-to-market (GTM) motion to the fullest extent.

Watch this video to learn more about how Snowflake has modernised revenue orchestration at their company.