Where and how to optimize processes and technology

Marketers and developers have long standing business relationships, but how are these teams collaborating? How well-aligned are these teams? Where are they misaligning most often? The list goes on and we unpack it in this valuable report.

What we found suggests:

• There’s frequent misalignment in the priorities of marketer and developer teams
• The most widely adopted tools available aren’t designed to facilitate collaboration
• There’s still a prominent yearning for autonomy from marketers

Access the report for data that uncovers the most common challenges and practical solutions for overcoming them.