Boost conversion with a high-speed guest checkout
Fastlane by PayPal offers businesses an accelerated guest checkout solution that can help increase conversion rates by recognizing verified shoppers and pre-filling payment and shipping information. This tool aims to reduce friction in the checkout process, improve convenience for customers, and respect their privacy. By integrating Fastlane, businesses can tap into the power of the PayPal network, enabling customers to speed through checkout without the need for passwords. The integration process is relatively easy for existing PayPal merchants.
Key Insights
- Fastlane-accelerated shoppers complete guest checkout ~32% faster.1
- Shoppers with Fastlane profiles have a guest checkout conversion rate of ~80%.2
- Returning FastLane users convert at nearly 80%, compared to the industry average guest checkout conversion rate of nearly 50%.3
- Shoppers with FastLane profiles at Bulk Apothecary achieved a guest checkout conversion rate of ~72%.4
- Shoppers using FastLane’s autofill capability at Bulk Apothecary converted more than 75% of the time.5
1Based on PayPal internal data from April 3 to June 15, 2024. Comparing Fastlane accelerated shoppers vs. non accelerated shoppers for merchants that have integrated Fastlane.(Slide 10)
2Based on PayPal internal data from April 3 to June 15, 2024.(Slide 4)
3Based on PayPal internal data from April 3 to June 15, 2024.(Slide 5, Earnings Call Transcript – Page 5)
4Based on PayPal internal data from April 3 to June 15, 2024.(Slide 25)
5Based on PayPal internal data from April 3 to June 15, 2024.(Slide 26)
