Salesforce provides a powerful, all-in-one platform to streamline workflows and enhance productivity for commercial real estate businesses. Brokers can easily manage accounts, track leads, and build stronger client relationships within a single ecosystem.

Download this e-book to explore the benefits and challenges of customizing Salesforce CRM for commercial real estate, compared to using a standard solution — insights from an industry expert with 20+ years of experience in Salesforce for commercial real estate.