Amazon Web Services (AWS) is recognized as a Leader in the IDC MarketScape: Worldwide Media Consultation, Integration, and Business Operations Cloud Service Providers 2024

The IDC MarketScape: Worldwide Media Consultation, Integration, and Business Operations Cloud Service Providers 2024 provides an evaluation of vendors that offer native cloud products and services in the media and entertainment (M&E) industry.

As outlined by the IDC MarketScape, the M&E industry is at an inflection point, driven by technology and market trends, new cloud-based offerings, and discussions around the overall health of the industry.

This evaluation focuses on the ability of technology vendors to deliver a total cost of ownership (TCO) model that achieves the media company’s financial and profitability objectives. The report highlights the importance of vendors providing end-to-end solutions, integrating performance data into business operations, and delivering cost-effective offerings for smaller media companies.

Read the excerpt to:

• Understand the importance of integrating performance data across production, distribution, and monetization to drive intelligent decision-making and achieve financial objectives.
• Learn what the top technology investment priorities are for media companies today.
• Gain understanding of technology vendors’ capabilities and strategies to address the industry’s key challenges around profitability, consolidation, and efficiency.
• Learn about AWS’s comprehensive suite of purpose-built media services and solutions, AI/ML capabilities, and strategic partnerships that help media companies navigate their digital transformation.