Marketing benchmarks matter more than ever

It’s tough to know how your results compare. Are you outperforming competitors or seeing industry-wide shifts? Are tech updates affecting engagement?

This report reveals key benchmarks for email, SMS, and marketing automation – covering click rates, list growth, churn, and more – to give you a clear view of cross-channel marketing in 2025.

More is more

High send volumes don’t mean lower engagement. With the right approach, you can grow lists, boost engagement, and keep unsubscribes low. Email remains essential, SMS is a powerhouse, and well-timed automation drives double the clicks of regular sends.