The rapid integration of generative AI is revolutionising workplaces and societal structures across the Nordics. As we embark on this transformative journey, it is crucial to recognise both the fantastic potential and the accompanying challenges. This report, based on a new survey of cross-industry organisations in the region (Sweden, Norway, Finland, and Denmark), offers a glimpse into the current and prospective states of generative AI applications. This report examines their plans to deploy generative AI, how they are incorporating the technology into their strategic planning, and the specific issues they have encountered. Through detailed analysis, it provides insights into the market’s current sentiments about generative AI and the obstacles that organisations face during its integration. From topics such as orchestration, governance, and data privacy, to concerns about hallucinations and cost implications, this report delivers a thorough examination of the challenges companies must overcome and the opportunities for boosting productivity and competitive edge. It outlines the blueprint for how Nordea can achieve a competitive advantage, highlighting not just best practices but successful strategies for navigating the future technological landscape. By adopting these practices, Nordea can overcome challenges and position themselves at the forefront of innovation, driving sustainable success in an increasingly competitive environment.

Read the report to learn more about:

• What strategic investments Nordic companies are making to harness the potential of generative AI
• Key strategies for overcoming the challenges of integrating generative AI into existing systems
• The importance of a solid governance framework in place to maximise the benefits of generative AI while ensuring responsible use
• How to pinpoint your most effective generative AI use cases for rapid return on investment
• How to proactively prepare your organisation for an era of exciting uncertainty