As the marketing landscape becomes increasingly complex, marketing teams run the risk of developing Frankenstacks: Cobbled-together sets of technologies that don’t communicate well and can grind even the most well-oiled marketing team to a halt.

But as fearsome as they may seem, no Frankenstack is insurmountable. Download TransUnion’s latest infographic for key insights and tools to help keep your marketing tech stack from becoming something monstrous, including how:

• Utilizing separate partners for different marketing functions can create unnecessary friction and expense
• Identifying a Frankenstack before it grows out of control can save you headaches down the line
• Pulling your media planning, buying, and measurement activities into a single, unified platform can increase the power of your ad dollars