A roadmap for raising revenue, user experiences, and security through Identity. In this paper, we define four stages of Identity maturity and the pain points that companies encounter in each stage. We propose solutions for each of these problems and a roadmap for the tools and processes to adopt to help further your business goals, based on best practices and results from our customers. Okta’s Identity Maturity Model is a framework for strengthening security and governance, cutting costs and increasing efficiency, and realizing new revenue through Identity. This roadmap will help you assess the current state of your organization’s Workforce and Customer Identity capabilities and effectiveness, create a plan to improve them, and measure ongoing success and contribute to business goals at each stage.